For almost every organization, the tasks of managing product information and distributing information about their products in multiple languages and across multiple electronic and printed channels has become a major business issue.

...but not for a few leading organizations such as Pfizer, Merck, Acer, Logitech, HP, Siemens, Kodak, IKEA and Wal-Mart, who have successfully deployed 'Product Information Management' (PIM) strategies. PIM is a proven, yet relatively new, business management concept that allows companies to organize their product information and leverage upon it to increase revenues by up to 20%, reduce costs by 40% and improve operational efficiencies by 80%.

Marking its foray into Taiwan, Mr. Richard Frykman, Regional VP of Business Development for Stibo, the global market leader in both Product Information Management (PIM) and Cross-Media Publishing, will explain PIM including:

• Why regional and multinational CEOs are putting product information management at the top of their to-do lists;
• How managing and publishing product information effectively can create significant competitive advantages as well as boosting the bottom line by increasing sales opportunities, reducing distribution costs, reducing time to market, improving customer service and enabling organizations to conduct business in real time;
• The business risks of not having a product information strategy;
• How organizations can cost-effectively deliver consistent, accurate and up to date product information across all electronic and printed channels (e.g. print catalogs, online catalogs, brochures, direct mail, datasheets etc) in multiple languages simultaneously;
• How effective management of product information can improve trading-partner relationships and create supply-chain efficiencies.

This event is a rare opportunity to gain an insight into a new cutting-edge management concept that is successfully being deployed by companies that need to manage a substantial number of products.