During the height of the dot-com boom, PricewaterhouseCoopers adopted the marketing message ¡§e-business is business,¡¨ even going so far as to register that phrase as a service mark and an Internet domain. This credo emphasized that engaging in e-business¡Xwhether as a dot-com startup, a "clicks-and-mortar" organization extending its traditional retail or catalog sales to the Web, or a company using the Internet to automate its entire supply chain ¡Xwas a form of engaging in business, subject to the same principles and realities as any other business endeavor. This truth was, perhaps, the one most overlooked by many startups, often to their peril, during the boom¡Xor, as U.S. Federal Reserve chairman Alan Greenspan described it so memorably, the period of ¡§irrational exuberance.¡¨

The Technology Forecast has been published by the PricewaterhouseCoopers Global Technology Centre in Menlo Park, California, for over twelve years. Prepared with the assistance of a wide variety of researchers, technology analysts, and consultants, this insightful publication series is widely respected. It is an authoritative information source and a comprehensive analysis of both the underlying infrastructure technologies that drive the advancement of business and the new computing platforms that global businesses will use. The book includes an introductory overview of technology architecture and interviews with leading figures in the IT industry.

Bringing to life the knowledge and insight presented in the Forecast publications, PwC's Global Technology Centre experts present an extensive, world-wide series of Technology Forecast briefings, that provide a high-level, cutting edge perspective on the implications of emerging technologies, technology developments, and trends affecting business. The Technology Forecast briefings offer a direct, face-to-face opportunity for companies to ask the pressing technology questions that must be answered to succeed.

Join us on Thursday, March 27th when Jason Wang will present an overview of the Forecast with special attention to Asian markets and Taiwan.

Mr. Wang is a practice thought leader in PricewaterhouseCoopers's Global Risk Management (GRMS). Mr. Wang recently joined GRMS from PwC Consultings Business Strategy practice. He advises key clients in the telecommunications, entertainment and banking sectors in the United States, Europe and Asia. He is currently based in Taipei, Taiwan assisting clients with issues relating to market segmentation strategy, technology planning and operational management.